Transparency First

Keep communication open and honest. Criticism should focus on work, not personalities, and sensitive feedback stays private.

Quality Standards

While compromise is part of work, there's a minimum quality threshold I won't cross. Good design serves both users and business.

Trust & Freedom

Results and reliability matter more than work hours or location. Be available during core hours, deliver quality work on time.

Systematic Approach

Follow established processes but stay flexible for urgent needs. Exceptions shouldn't become the rule.

Safe to Fail

Mistakes are learning opportunities. Share them openly — it helps others grow and builds trust.

Empathy First

Understand others' perspectives and motivations. This applies to team members, stakeholders, and users alike.

Value-Driven Decisions

When making decisions, I always evaluate their impact on users, business, and team. I prefer simple solutions that deliver maximum value.

Direct Communication

Be straightforward but respectful. Address issues promptly and professionally.

The book is dedicated to practical principles of improving a manager's personal effectiveness. The author reveals key skills of a results-driven leader: the ability to manage time wisely, focus on key tasks, make the right decisions, and maximize the use of one's strengths.

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The book reveals the story of VkusVill, a company that revolutionized retail by creating a unique business model focused on employee and customer relationships, sharing insights into unconventional management and sustainable growth.

Explores the concept of emotional intelligence through the lens of psychological flexibility. Introduces a framework for managing emotions effectively, helping individuals navigate life's challenges by developing self-awareness, adaptability, and authenticity in their emotional responses.

The book reveals the driving forces behind Pixar's success and how it overcame numerous challenges. It details the secrets of their successful corporate culture, with the primary principle being unrestricted communication across all levels, regardless of position.

Explores the three levels of design maturity and their impact on implementing quality and effective design in an organization. Provides ready-to-use methods and instructions for design managers, structured in flexible patterns that can be applied independently based on specific needs. The patterns are scalable, making them suitable for organizations of different sizes and at various stages of their lifecycle.

The book is a comprehensive guide to DesignOps, the business practice that ensures great design and designers thrive and deliver meaningful impact. It covers how to successfully advocate for, build out, scale up, and ultimately operate design organizations.

The book covers the creation and maintenance of effective design systems, drawing on the author's experience helping leading brands establish sustainable design practices. It benefits those managing design systems, as well as leaders and specialists seeking guidance on evolving their approach.