Igor Makhotin
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Igor Makhotin
The business registration service is bank's key product enabling fully online registration of business entities. Users spend just one hour instead of weeks on registration, without visiting banks or tax offices. Through unique agreements, we became the first to offer truly contactless business registration.
Redesign of Business Registration Platform
Challenge
By 2023, our competitive advantage began to fade. Outdated interface, service disruptions, and the revocation of online client identification rights led to market share decline. Almost half of users encountered problems and required support.
Main constraint: being a flagship product, we couldn't risk performance decline. Meanwhile, multiple stakeholders from the bank had their own visions for the service.
Solution
We started by implementing a design system, as the team lacked unified standards that complicated product development. Simultaneously, we launched extensive UX research.
Key improvements:
  • Simplified user journey
  • Implemented smart form pre-filling
  • Added bank assistant registration option for conservative clients
  • Time-to-market improved 3x through design system implementation
Results
  • Market share grew from 12% to 16%
  • Service stability improved from 50% to 99%
  • Time-to-value reduced from 60 to 20 minutes
  • Time-to-market improved 3x through design system implementation
Unexpected Bonus
The project received high praise from the bank's president, opening doors for scaling our solutions to other ecosystem products.
Key Lesson
The value of teamwork. The new PO assembled a strong team with shared vision. Each team member was responsible for their domain while working as a single organism. This trust and partnership led to significant improvements for both company and product.
What’s next?